Leaflets
I have worked on many successful leaflet projects. The leaflets can be different sizes and the exact number of pages required. Usually, silk finish paper is used. "Also a coated paper just like gloss, silk finish is somewhere between a gloss and a matt finish. It has a slight sheen to it, without having that mirror-like shine of a full gloss. It is by far the most popular paper that we print onto today - I'd estimate that about 90% of the posters, leaflets and brochures we do on coated stock go out on silk paper." Of course, other papers such as gloss are possible too.